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Video Process

Sample Department Video


CIT Marketing Unit - Video Production

Services assisted by the Marketing Unit with departments and video production companies:

  • production of original High Definition instructional, informational and promotional video/audio materials
  • on-location and in-studio recording
  • consultation on video projects
  • events (visiting dignitaries, conference proceedings etc...)

In order to better understand your needs, please email marketing@cit.ie to arrange a meeting to discuss your requirements.

 

 

Video Production Process - An Overview

The process of Video Production comprises of three distinct stages. These are:

  • Pre-Production
  • Production
  • Post-Production
  • Delivery

 

 

Pre-production:
In this stage, it is imperative that you work closely with our team, as pre-production sets out the blueprint for the entire project. Key outputs include:
 

  • Project Concept: The concept of a video is the general idea of what the video will be about and how it will be used. At this stage, a one page synopsis is useful - It identifies the target audience, pace, tone and the story being told. In most videos, there will be a beginning, middle and end so think of your story in terms of an introduction, explanation and conclusion.
  • Project Outline: The outline describes in more detail the elements of the video including locations, interview-styles, use of narration (if required), etc..
  • Production Design: If the video is to have an intended look and feel, it is useful to include some references at this stage. Things to think about here include props, set dressing, clothing (formal, smart-casual, uniforms)
  • Storyboards: A storyboard is created by organising all of the elements of the intended production into a detailed description of dialogue, action and graphics that will take place in the video. Storyboards are useful in a planning shoot as they provide both the client and production team with a reference for discussion and iteration.
  • Voiceover Script: If the video requires a narration, a detailed voice-over script should also be drafted at this stage.
  • Production Schedule: this document will provide the team with a clear schedule where locations, people and dates/times are clearly indicated.
  • Budget: The pre-production stage determines the overall budget of the project. It is here that any tweaks will need to be made before the project brief is locked down and we move into the Production stage.

 

Production:
This stage involves the capture of footage and sound on-location or in a studio. The production team will rely on you or a party nominated by you, to act as co-ordinator at the shoot(s) and ensure the talent, locations etc. are cleared for use in the video.
In relation to timing, please note that in most cases a shoot is limited to one location per day. A lead in time of approximately 2 hours is required for setup to give the team enough time to get to the location (if off-site), set up equipment, perform sound and lighting tests, etc.


 

Post Production:
In this stage, the team will log and edit all of the gathered footage and audio from the production stage.  Other assets such as graphics, music, voice-over recordings and animated titles are also created at this stage. This is often a lengthy process and following the assembly of a “rough cut”, you will be asked to review the video via the Institute’s online video review facility.

 

Delivery:
The Delivery (or Distribution) stage, is often the most overlooked part of the process. It is important here that you consider the destination of the video(s). Distribution channels include:

  • Online (YouTube or Vimeo)
  • DVD/Blu-Ray
  • TV Broadcast

It is also important at this stage that the video is described in such a way as to maximise its exposure and ensure the viewer is fully informed of the content of the video. This information is called “Metadata” and includes the following:

  • Title: Videos are more interesting when they have creative titles. We know you can do better than "My Video."
  • Description: Tell the story behind your video, and how you were involved in making it.
  • Tags: Add some relevant keywords to make your video easier to find.
     
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