The Marketing Unit role is to enhance the image and visibility of the Institute amongst CIT’s external stakeholders.
Advertising & Marketing
The Marketing Unit manages and procures all non-recruitment advertising for Cork Institute of Technology. This includes the placement of adverts in Print, Radio, Outdoor Media, Online, etc.
Where Faculties, Colleges, Academic Departments and other units have specific advertising needs the Marketing Unit can provide advertising advice and assistance as well as managing creative work and advert placement. Therefore, it is essential that all academic and business units within CIT contact the Marketing Unit (email@example.com) before booking or placing any form of advertising.
In relation to Print Advertising, the National Procurement Service has awarded a contract to Media Vest. Therefore, it is imperative that the Marketing Unit is contacted.
The following steps should be taken:
- Email firstname.lastname@example.org and outline your advertising requirements
- Depending on your requirements, the Marketing Unit may deem it necessary to meet with you to discuss options
- Before the initial email / meeting, it is essential that you know the aims of want you want to achieve, who are the target audience, what is your timescale and the budget that you have available
- Please note that the advertising process can take time so please contact email@example.com as soon as you become aware of an advertising need
Using the identity
The brand identity for Cork Institute of Technology is centred on a minimalist encapsulation of the initials CIT, entitled ‘Insignia CIT’. The identity can be used on its own for a wide variety of applications or in tandem with descriptive text.
To ensure visual consistency throughout the identity, the correct colour references and the font family should be used in print / web and all other related media. Only logo files supplied by CIT can be used and they cannot be altered or distorted in any way.
Specific colours have been selected for this brand identity and these are listed in the Brand Guidelines.
CIT Brand Identity
CIT is a national brand, a brand that can attract the best staff and students from anywhere in Ireland or abroad, a brand that leads the way and is world class.
The CIT visual identity has been created to reflect this position. The identity is anchored by a strong use of the initials - CIT. This creates a mechanism whereby all the activities of CIT can be clearly linked at all times. Strong colours and a clean typeface add to the strength of the new identity. The identity has been created to work effectively across all visual environments.
The key to the success of any new identity is in its implementation. The Brand Guidelines will help you to use the identity correctly in order to maximise its impact and help CIT to achieve its goals and ambitions.
The official CIT crest will be used for ceremonial purposes only and not for day-to-day communications. This approach elevates the crest to a higher level of importance. Use of the crest for other purposes may be appropriate in certain cases but only once formal approval has been received.
All requests and queries regarding the logo and Brand Guidelines should be directed to firstname.lastname@example.org
Click here to download CIT’s Brand Guidelines.